Clik here to view.
The Social Technographics Of B2B Buyers
Last Friday (Feb. 20, 2009), Forrester published a new report that Oliver Young and I authored about how business buyers participate socially — in general and on the job — called “The Social...
View ArticleClik here to view.
Digital Marketing Gets A Boost In 2009 B2B Budgets
While I was hanging out at the Forrester Marketing Forum last week, I missed a milestone. The report I mentioned in my blog about the impact the economy is having on B2B budgets popped out of the...
View ArticleClik here to view.
B2B Marketing Mix: Will Online, Social Tactics Lead?
Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends...
View ArticleClik here to view.
MOCCA & MarketingProfs: B2B Marketers Focus On Social Media and Metrics
During the past week I’ve had the privilege of presenting to two different organizations that I think B2B marketers would benefit from exploring further. MOCCA Quarterly Meeting Marketing Operations...
View ArticleClik here to view.
Making Your B2B Marketing Work — Better!
A worldwide recession and social media have swept up B2B marketers in a perfect storm, tossed between tighter budgets and the demand to do more online without guideposts or established benefits....
View ArticleClik here to view.
B2B Marketing Mix and Budget Trends Survey: Please Participate!
For the third year, MarketingProfs and Forrester teamed up to author and field a survey that looks at business-to-business marketing mix and budget trends. With many parts of North America and Europe...
View ArticleClik here to view.
Inside Sales And Telemarketing Help Boost B2B Brands: Really?
First of all, I’d like to extend a big “Thank You” to my readers and followers who responded to an invitation last month to participate in the 2010 B2B Marketing Budgets and Mix survey that Forrester...
View ArticleClik here to view.
2010 B2B Marketing Mix Effectiveness and Budget Trends
I recently published two new reports on B2B marketing mix effectiveness — Rethinking The B2B Marketing Mix In The Digital Age – and B2B budget trends — B2B Marketers’ 2010 Budget Trends. Great...
View ArticleClik here to view.
Summit on Customer Engagement 2011, Day Two
What is “customer engagement”, exactly? I don’t think the term is one most business people would recognize as a common marketing function like PR, Marcom, field marketing, or product marketing. The...
View ArticleClik here to view.
What Can Marketers Learn from an Innovation Powerhouse?
Courtesy of ITSMA and PARC, A Xerox Company Xerox PARC. The name is synonymous with “innovation”. Since it’s founding in 1970, this research center has pumped out a wealth of ground-breaking...
View Article
